... is based on the subjects (presented and discussed) of the seminar "Controlling & the Controller" and reinforces the controlling-tools presented and discussed in the first stage. In case studies, role plays and the presentation of the results / outcomes of groupwork we practice the ability of a controller to explain / interpret and sell his tools and their usefulness to the managers, i.e. the customers of the Controller. So/thus controller's job is also to do the marketing for accounting-information.

Monday:

Product Costing
A model for product costing: The planning of the selling price for products and orders understood as translation of the year's budget into intermediate targets - Methods of product costing applying the concept of target-contribution - Controller's role in target pricing and target costing.

Case Study on Corporate Planning
Working out a strategic and operative plan - How to improve the budget of two divisions - Planning the selling price and potential analysis - Interpretation of the contribution account in stages -Yardsticks for profit centres - Recommendations how to lead / moderate a meeting - How to use the computer as a conference-accompanying device.
Checklist: Is the budget realistic? Controller's function in the planning process - Break-even-charting.

Tuesday:

Investment Calculation
Examples for economic appraisal and investment calculation - Qualitative investment analysis

Controlling of Structure (Fixed) Costs
The forming of cost centres and service centres - How to connect performance and costs in an ana-lytical way? - Examples for performance and cost budgets - Variances as signals for controlling - Cost cutting by work-simplification - Administrative cost centres and standards of performance (SOP's) - Zero Base Budgeting (ZBB) - Activity Based Costing (ABC) and case study with step by step guideline.
Budget talks with managers in service and administration - Controller's job to inform and to persuade.

Wednesday:

Sales Controlling
Sales volume planning according to product groups, distribution channels and sales areas - The structure of a sales result account - Interpretation of the various stages in the contribution account - Integration of the budget and the action plan - Planning procedure: Sub-plans, deadlines, responsibilities - The planning sales manager - a visualisation.

Theme-oriented workshops
Profit centre result account - Aim and method of a customer contribution account - How to manage sales deductions - Result oriented sales information cockpit.

Thursday:

Finance-Controlling
Tasks of the financial management - Connection between the planned balance sheet and the planning of financial means - Applying the double-entry principle - How to derive the planned cash-outflow and the planned cash-inflow from the planned profit and loss account - Source and application of funds - Exercise: Deriving a profit and loss account from the management result account; the list of planned entries; balance sheet.

Case study
Mid-term planning of the financial situation based on a mid-term budget and an investment plan - The planned balance sheet and the sources and applications of funds are to be derived - Analysis and diagnosis of this mid-term plan by use of ratios - Measures to improve the financial situation - Interpreted financial planning - Long-term planning and short-term liquidity planning.

Friday:

Performance measurement
Enterprise and Shareholder value - Economic value - Value based management.